Context
Alix Construction is a well-established company specializing in home adaptation, construction, and renovations to help seniors maintain their independence in a safe environment. Before partnering with us, they had already invested in SEO strategies to enhance their online visibility. However, they had not explored search engine marketing (SEM) and sought to take this step to boost their presence and attract more qualified leads.
Challenges
Alix Construction faced several key challenges:
- Reaching the right audience: They aimed to maximize visibility among potential clients, particularly beneficiaries of the Home Adaptation Program (PAD).
- Outsourcing advertising management: They needed to fully delegate the creation and management of their advertising campaigns to focus on their core operations.
- Improving performance insights: They wanted better visibility into campaign results to make informed decisions and adjust strategies accordingly.
Strategy Employed
To address Alix Construction’s needs, we implemented a structured approach:
- Business Analysis: Conducted an in-depth analysis of their services, positioning, and objectives.
- Keyword Research: Identified the most relevant terms to target their ideal audience.
- Text Ad Creation: Designed ads tailored to their services, emphasizing home adaptation and solutions for seniors.
- Campaign Implementation: Launched Search and Performance Max campaigns to maximize visibility.
- Ongoing Optimization: Continuously monitored and adjusted campaigns to improve performance.
Results Explained
- Over 1.5 Million Impressions: The campaigns significantly increased visibility among their target audience.
- More than 25,000 Clicks: High engagement levels demonstrated strong interest in their services.
- Over 2,500 Conversions: A significant boost in contact actions highlighted the effectiveness of the ads.
These results showcase the positive impact of our SEM strategy on Alix Construction’s brand awareness and lead generation efforts.
Ready to take your advertising to the next level? Contact us today to get started.
