Context

Voyage Orlando is an agency specializing in organizing trips to Orlando, particularly for Disney and Universal parks. The company offers personalized consulting services, available at all times, with a dedicated team focused on planning Disney and Universal vacations. However, they experienced a decline in visibility on Google, which led to a drop in revenue during the winter season of 2023.

Challenges

Voyage Orlando faced several significant challenges. First, a decrease in conversions directly impacted the effectiveness of their ad campaigns. Secondly, their advertising account was not under their ownership, complicating ad management and control. Additionally, the campaigns had to comply with strict rules imposed by Disney to ensure conformity. Finally, increased competition in the Orlando and Disney travel sector made differentiation more difficult.

Strategy Employed

To improve Voyage Orlando’s ad campaign performance, we implemented the following measures:

• Google Ads Strategy Review: We analyzed keywords, match types, campaign types, ads, and ad extensions to ensure better relevance and increased visibility.
• New Account Setup and Conversion Tracking: We created a new ad account to ensure full ownership and implemented conversion tracking to precisely measure performance.
• Performance Monitoring: We closely monitored campaign results to prepare effectively for the winter 2024 season, adjusting strategies to maximize conversions and ROI.
• Regular Follow-Up Calls: We held regular follow-up calls with the client to coordinate promotions and adjust campaigns based on their feedback, ensuring responsiveness and continuous ad optimization.

Results Explained

Over the past three months, from September to November 2024, we achieved significant results for Voyage Orlando:

• 11,258 Impressions: The number of times ads were displayed to the target audience.
• 2,069 Clicks: The number of clicks generated on ads, reflecting the interest sparked.
• More Than 60 Conversions: Including calls, form submissions, emails, and newsletter sign-ups, representing concrete actions from prospects interested in the agency’s services.

Conclusion

These strong results, achieved with a new ad account, demonstrate that we have effectively laid the groundwork. Voyage Orlando is now well-prepared to tackle the winter 2024 season.