Ruby Brown: A ROAS of Nearly 4 in 3 Months

Introduction   Last autumn, we were approached by entrepreneur Ruby Brown, eager to maximize sales for her luxury brand through Facebook advertising. Our primary challenge lay in maintaining the brand’s high-end image and tone while effectively targeting...

Best Practices for Selecting Effective Keywords in Google Ads

Introduction In the realm of Google Ads advertising campaigns, the choice of keywords is paramount. Opting for the right keywords enhances the visibility of your ads, draws qualified traffic, and improves your return on investment. Keywords steer ads towards...