Context

fdmt is an online store specializing in sensory tools for children. They offer a wide range of solutions, including stress management, fine motor skills development, and educational games. Their target market primarily consists of parents and education professionals such as teachers and therapists, who use their products to help children improve focus and develop various skills.

Challenges

fdmt faced unprofitable advertising campaigns, mainly due to a lack of regular testing and optimization in their ad accounts. Additionally, as they were managing the creation of visuals themselves, it was crucial to establish efficient and flexible communication to ensure that ad copy aligned seamlessly with the visuals while maintaining brand consistency.

Strategy Employed

Digital Ascent implemented a series of measures to enhance the performance of fdmt’s advertising campaigns:

• Initial Analysis: Assessed past advertising campaigns to identify areas for improvement.
• Sales Strategy: Developed a sales-focused strategy to boost profitability.
• Continuous A/B Testing: Conducted tests to refine campaigns based on results.
• Monthly Strategic Calls: Regular follow-ups to adjust ongoing actions.
• Budget Management: Adapted the budget according to seasonal trends to optimize results.

Results Explained

• Significant Increase in ROAS: An impressive improvement in return on ad spend (ROAS), which grew more than 5x between 2023 and 2024.
• Increased Clicks: The number of clicks rose exponentially, reaching tens of thousands on Facebook and Google.
• Growth in Purchases: Advertising campaigns consistently drove growth in purchases, showcasing the effectiveness of our optimization strategy.

Ready to maximize the results of your advertising campaigns? Contact us today to elevate your performance.