Tamélo Boutique: A ROAS of Nearly 30 During Black Friday 2023

Case studies

January 20, 2024



During Black Friday 2023, we supported Tamélo Boutique through their biggest Black Friday event so far. The offer was a 30% discount on almost all products in the online store, and the goal was to exceed the previous year’s sales using Facebook & Instagram advertising while achieving a positive return on investment. Here’s what was done and how we managed to help the company reach its goal!



What has been done


✔️ Prepared Black Friday 2023 audiences several weeks in advance to maximize the impact of remarketing campaigns.

✔️ Created persuasive texts to accompany the client’s videos.

✔️ Set up campaigns based on client objectives and learning from the past.

✔️ Monitored campaigns diligently throughout the promotion.

✔️ Analyzed the results before making recommendations to the client for future promotions.


How it turned out


🚀 A return on investment of nearly $30 due to a cost per purchase of around $3.

🚀 Over 550 online purchases thanks to the advertisements.

🚀 162,000 impressions and over 1,800 website visits generated.

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