Context

Tamélo Boutique is an online retailer specializing in vintage retro clothing designed in Quebec. The brand stands out for its comfortable, nostalgic apparel, locally printed in Montreal. Their target audience includes Quebecers who appreciate local fashion, vintage enthusiasts, and those seeking high-quality pieces. Tamélo’s primary goal was to maximize online sales while maintaining profitability.

Challenges

Tamélo Boutique faced several challenges in achieving its goals. First, they needed to stand out in the highly competitive apparel market, where numerous brands vie for consumer attention. Secondly, it was crucial to effectively promote new collections, models, and sales while leveraging learnings to optimize advertising campaigns. Lastly, maintaining a high return on ad spend (ROAS) was essential to expanding their reach.

Strategy Employed

To address these challenges, we implemented a robust and targeted marketing strategy:

• Analysis of Past Results: We began with a thorough analysis of previous performance to identify strengths and areas for improvement.
• Campaign Structure Improvement: We restructured advertising campaigns for better organization and optimized performance.
• Launch of Promotional Campaigns: We developed and launched attractive promotional campaigns, including product videos, promotional images, and customer testimonials.
• Continuous Optimization Based on Results: Campaign performance was monitored in real-time, and regular optimizations were made to maximize outcomes.

This structured and dynamic approach enabled us to reach a broad and relevant audience, increase engagement and conversions, and maintain high profitability.

Results Explained

The strategy employed delivered significant results:

• Number of Purchases: We generated nearly 1,500 online purchases, surpassing Tamélo Boutique’s initial expectations.
• Impressions: Over 2,000,000 impressions were generated by the ads, significantly boosting the brand’s visibility.
• Website Visits: The campaigns attracted nearly 25,000 website visits, showcasing high user engagement.
• High ROAS: We maintained a return on ad spend (ROAS) of over 11, demonstrating the effectiveness and profitability of the campaigns.

Conclusion

Our collaboration with Tamélo Boutique was a resounding success. Through a well-designed and executed marketing strategy, we not only met but exceeded the set goals. The results highlight the positive impact of our approach and the added value we bring to our clients.